The White house wis a film editing company based in London, New York, Chicago, Los Angeles and Amsterdam.
One of the works they did was for a carlsberg advert :
This creation shows the creative humorous side of the company and gives an idea of the kind of well known clients they make work for. This piece shows various camera shots and angles and gives good example of camera work during live footage. Looking at this piece of work it would probably relate closets to my live footage work i created during the new way of looking task i did.
Information about the advert:
This piece shows an interesting piece with lots of snappy editing techniques used to create a fast passed trendy look to the video. Using flashing words of short snap shots of a sequence create relation between the words and the shots but also overwhelm the audience slightly so that at the end they experience a somewhat 'flashback style memory of a night out' kind of visuals and create intrigue and mystery, making them want to probably find out more and then the company logo 'The cosmopolitan' holds for a period of frames at the end so that they have time to read what the advert was about.
This piece of work created by the White house company shows their skills in digital animation as the short film follows a mechanic humming bird which travels through a mechanical style world. The bird have been digitally created and so has the world it moves through until the advert shows the car at the end. This shows how the company will have has to think about every movement of the bird.
All three of these videos show the range of work the company produces from live footage film to editing techniques to digital animation. And so would defiantly be a company that i could aspire to work towards working for or similar to this anyway as the range and variety is very much suited and similar to the variety and range that i have been working with during my projects.
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