Art And Graft

Art&Graft is an award-winning, motion-led design studio based in london. They have produced work for clients such as cartoon network, virgin, mtv, google, bbc and others.

One of their pieces was very useful for e as they have created making of video for their 'I am Team Gb' animation which they made in collaboration with The National Lottery, ITN Productions, ITV Creative and ITV AdVentures, they directed, designed and produced a campaign to showcase The National Lottery and ITV’s support of Team GB at the Rio 2016 Olympic Games in August.

Comprising of a set of animated commercials, promos, POS and OOH collateral the campaign aims to inspire and represent the ‘togetherness’ that each Olympic Games brings to the nation; that we’re all joined together as we get behind our athletes.

making of inspirations:

I Am Team GB : Making Of from Art&Graft on Vimeo.

this making of shows good depiction of how the first steps of character design was put to use and used and built upon within the animation. The stages of development within this making of are also very good as they show that the animation actually uses 3d work and character modelling and not just  2d animation.

This is the full finished animation :

I Am Team GB from Art&Graft on Vimeo.

Another of their impressive making of video is for their 'Leafcutter' short:

The Leafcutter : Making Of from Art&Graft on Vimeo.

Art&Graft were commissioned by McGarrah Jessee to design and develop a charming narrative film for Costa Del Mar sunglasses 'See What's Out There' campaign. ‘The Leafcutter’ shows an inspiration little ant setting out of an adventure and is a beautiful animation with the set design aesthetics as well as the ida behind the story.

I like in this animation how they show all the drawing designs for the various elements they used in the animation as well as showing other points of views within the worlds they were creating for the animation as it gives the viewer more insight etc.